FINA produced the Spring Summer campaign for Garin, a female-founded cashmere label based in NYC.
Through our collaborative effort with Garin, we successfully executed a visually stunning shoot that included e-commerce assets, an editorial series, as well as social media video content. By strategically leveraging iconic locations in the Upper East Side and Central Park, we infused high-fashion aesthetics into the visuals. We established Garin as a brand that transforms cashmere into a cool and effortless essential, capturing the attention of women across the country.
Our work played a pivotal role in elevating Garin's brand perception by emphasizing the essence of slow luxury, ultimately positioning them as a highly sought-after cashmere brand.
Art Direction I Content Creation